Ice Cream, pretzels, potato chips and chickpeas, what do they all have in common? They are all part of your everyday variety snack options to eat and enjoy. What they do not have in common, however, is a healthy choice in mind. With the launch of Hippeas Chickpeas puffs in the United States, the everyday average American consumer now has a very healthy snack option that is high in fiber and protein, organic, and a healthy alternative to ice cream and potato chips.
Started by Livio Bisterzo, an Italian entrepreneur, he started the healthy snack food choice as a way to provide a healthy lifestyle or alternative to salty and fatty foods. Because the Hippeas Chickpeas is a puff snack, it stands out a little more than all the other snacks, as that portion of the market has not been so heavily saturated. Another aspect to the healthy snack is that in the initial launch, Hippeas will be launching it in six different flavors, providing various options to snackers.
The idea in moving the chickpeas product out as a puff follows the ideal of the company to embrace global snack trends, and meet the demands of consumers who are hungry for something new. The Hippeas brand is not just about making a profit, the company plans to give a portion of every chickpea sold back to Eastern African farmers who work the chickpea farms, and help them get out of poverty.
Livio Bisterzo founded Green Park Holdings which is the company that houses Hippeas Chickpeas. His business acumen is well grounded because of his former education and bachelor’s degree in Business and Management from the University of the Arts London. He has started other ventures previously to Green Park Holdings which helped educate him for the future of what is now a promising new product and business idea. Though Hippeas is the first product launch by Green Park Holdings, the company will probably be looking to expand and launch other great healthy food options for consumers around the world.
Livio Bisterzo (@liviobisterzo) and his company Green Park Holdings not only seek to provide healthy food choices for people to eat, but the company as a whole is trying to make the world around us a better place. As the company seeks to give back, the brand will continue to grow.
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